Our mission is to set the standard for consumer focused online publishing.

We are working on building three web properties into trusted destination resources for consumers. While our properties welcome nearly four million visitors each and every month, we are just getting started. Still at a very early stage, Soda is a group of talented individuals with a vast range of capabilities across the online publishing industry.



Our objective for Reviews.com is to turn it into a destination for product and service reviews across thousands of verticals and categories. We aim to provide consumers with the knowledge and tools needed to make strong purchasing decisions. 


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Our objective for The Simple Dollar is to turn it into a destination for all things personal finance. We aim to help consumers improve their financial state by researching, reporting and informing. 



Today Freshome is a digital design and architecture magazine, that delivers value to over one million loyal followers. Soda aims to turn Freshome into a destination for all things home related.