Our mission is to set the standard for consumer focused online publishing.

We are working on building two web properties into destination sites. While our properties welcome nearly two million visitors each and every month, we are just getting started. Still at a very early stage, Soda is a group of talented individuals with a vast range of capabilities across the online publishing industry.

Our objective for Reviews.com is to turn it into a destination site for product and service reviews across thousands of verticals and categories. We aim to provide consumers the knowledge and tools needed for them to make strong purchasing decisions. 



Our objective for The Simple Dollar is to turn it into a destination site for all things personal finance. We aim to help consumers improve their financial state by researching, reporting and informing.