Two of the biggest tech companies in the world have finally begun cooperating and have released apps for one another’s devices. That’s right: Google and Amazon have buried the hatchet. Somewhat, at least. This week, Google and Amazon announced that the two tech giants will launch an official YouTube app on Amazon streaming devices and, similarly, the Prime Video app will now be available for many Google and Google-developed streaming devices. Is world peace next?
Don’t count on it. Nevertheless, the agreement between Google and Amazon should come as a relief to many cable cutters who have grown tired of having to use separate devices for different streaming products. Over the next few months, Amazon and Google will unveil new cross-platform apps including a YouTube app on Fire TV devices and Fire TV Edition Smart TVs, a Prime Video app designed for Android-based smart TVs and Chromecast-enabled devices, and a YouTube Kids app to come to Fire TV later this year.
YouTube users watching on Fire TV will be able to sign in to their accounts, access their full libraries, and watch videos in glorious 4K HDR at 60 fps on compatible devices. Prime Video users will likewise be able to stream the entire Prime Video catalog including 4K options and use Amazon’s X-ray feature.
In a press release, spokespersons for both companies announced their excitement over the new agreement. “We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, Global Head of Product Partnerships at YouTube. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
Meanwhile, Andrew Bennett, Head of Worldwide Business Development for Prime Video, says Amazon is “excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love.”