Amazon Prime Soon to Begin Live Sports Streaming


Netflix is still the gold standard of streaming, but competitors like Amazon Prime are starting to catch up, especially in one crucial area: how happy customers are. Amazon Prime streaming customers may be even more satisfied soon as Amazon recently announced that they’re going to start getting the rights to stream live sports.

Amazon is currently bidding for the rights to the French Open tennis championship, plus a number of professional rugby matches, soccer games, and NBA games.

As efforts increase to really begin competing with Netflix, Amazon Prime has been gobbling up content at a rapid pace in the past few months. CFO Brian Olsavsky said that Amazon plans to triple their original content by the end of 2016.

Live sports do come with a serious cost though, which is likely why Netflix and Hulu haven’t ventured into this territory yet. And live sports also don’t carry staying viewing power the way any other content does. With live sports, there’s no real appeal to watch the even after it happens while other content can last for years.

Streaming live sports isn’t totally uncharted waters though, as Twitter recently paid $10 million for the rights to stream Thursday night NFL games and NBC and CBS paid $45 million per Thursday night game in the 2016 and 2017 season.

To help build their content, Amazon has hired Sports Illustrated executive James DeLorenzo to lead their sports division and YouTube executive Charlie Neiman to help build sports partnerships.