Amazon Prime Video Adds New Interactive Features for Thursday Night Football

Alternate announcers? Unprecedented access to stats? An exclusive studio show? An entirely different platform to stream? It’s all there. Amazon Prime Video is adding a flurry of new features to their Thursday Night Football broadcast, letting fans experience the game like never before. Thanks to four additions, viewers will get a revolutionary lineup of insight and analysis, live stats and more.

Coming to the platform are:

  • X-Ray stats, letting NFL fans watch and understand the game without looking away from the action. “Next Gen Stats” will be provided, previously available only available to coaches and announcers. Curious what a QB’s average time to throw or a wide receiver’s average yards of separation are? With X-Ray enabled, you’ll get real time tracking. If you’re watching on mobile, just flip your phone and tap “Stats by X-Ray.” Fire TV users just need to press the up button on their remote.
  • NFL Next, a live 30 minute studio show at 7 p.m. each Thursday with Kay Adams and two-time Super Bowl champion Chris Long, which gives exclusive expert analysis.
  • Choose your own audio, where fans can listen to the default FOX broadcast of Joe Buck and Troy Aikman, or Hannah Storm and Andrea Kremer or the U.K. broadcasters Derek Rae and Tommy Smyth.
  • Twitch streamers co-broadcasting live with their own commentary. Different streamers are schedule for each week (check out the schedule here) Fan will have access to special NFL themed emotes real-time game trivia all season long.

Marie Donoghue, the vice president of Prime Video sports, said their goal was to “revolutionize the way football fans stream Thursday Night Football and allow Prime members to personalize how they watch and hear the game. There’s something for every football fan,” he added, “from deeper gameplay analytics at their fingertips to differentiated commentary to the ability to easily discover and watch on any device, anywhere in the world. We think both longtime sports fans and those new to the game will love watching and engaging with TNF on Prime Video and Twitch.”