Apple’s long-rumored and controversial new streaming service Apple TV Plus finally has a release date, and now Apple is busy promoting the new service in anticipation. This week, Apple quietly unveiled a new official Apple TV YouTube channel to begin promoting the streaming service and its programming ahead of its Fall 2019 launch.
In a featured promo on the new Apple TV YouTube channel, Apple is calling Apple TV Plus “a new home for the world’s most creative storytellers.” The promo features a montage of many of the upcoming original series Apple’s new streaming service will feature and from the look of them, Apple TV Plus could be a contender. Apple has managed to gather many of the biggest names in Hollywood to create original content for the new streaming service including Steven Spielberg and J.J. Abrams.
Aside from the new original content, Apple has spent a fortune licensing content for their streaming service. The Apple TV YouTube promo shows clips from series like Game of Thrones and upcoming movies like Star Wars: The Rise of Skywalker and Joker. It’s still unknown whether these will be available for streaming as part of the base package or if they will be for a la carte purchase as is the case with iTunes.
Apple TV Plus is set to be released this November at a price of $6.99 per month. Apple has reportedly spent over $2 billion on content signing stars like Oprah Winfrey to produce original content. The service is expected to launch worldwide in over 100 countries. Of course, Disney+ will launch around the same time, so Apple will face an even more crowded market when Apple TV Plus arrives.
Aside from those tidbits, details about the streaming service remain scarce as Apple is notoriously tight-lipped about upcoming product roll-outs. Can Apple TV Plus compete alongside the biggest names in the streaming business? We’ll find out this Fall.