Apple TV Plus Dropping $5 Billion On New Shows To Keep Up With Netflix and Amazon

Fresh off the unveiling of Disney’s new streaming service, Apple has announced an incredible increase in their spending dedicated to streaming content for their Apple TV Plus service. While the company initially announced an investment of $1 billion for new content, that number has now shot up to $6 billion total.

Likely their highest profile show, a comedy called The Morning Show, is set to be the most expensive television show ever. Starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, the show cost over $300 million for the first two seasons. Broken down by episode, that’s more expensive than the $15 million per episode of Game of Thrones. Apple TV’s See, staring Jason Momoa of Aquaman fame, has a similar price tag.

The fact that Apple is shelling out similar number than Netflix just a few years ago shows just how competitive the streaming battlegrounds have become. And with names like Oprah Winfrey and Steven Spielberg attached to other projects, it looks like Apple is certainly committed to this area. It’s worth noting though, that the company plans to add original content at a slower pace their their competitors, focusing on releasing a small number of quality shows instead of sheer volume.

Other than how much they’re spending, we still don’t know much about Apple’s streaming service – how much it will cost, or a firm release date. We just know it’s coming sometime in the next two months (likely ahead of the Disney+ release date).