For decades, television was delivered over the air using the MPEG transport stream. The next-generation TV standard, however, is going to use something a little more familiar: The Internet Protocol, or IP for short.
ATSC 3.0, which is nearing its final stages of completion, is going to disrupt over-the-air TV watchers, a growing group thanks to the cord-cutting phenomenon.
Phil Kurz at TVNewsCheck this week broke down why after years of using a trusty transport to deliver the latest episode of Big Bang Theory or NBC Nightly News to many over the air, in crystal-clear high definition, the industry is now looking to IP, the same stream that allows us to stream Netflix, Hulu and all of our video on-demand services.
By adopting IP transport to move video, audio and data, television can break free from its own self-imposed silo and transition into something ‘that could be thought of as an extension of the internet,’ Rich Chernock, chief science officer of Triveni Digital and chair of the ATSC 3.0 technical group, told TVNewscheck.
ATSC 3.0 is going to revolutionize over-the-air television by creating new business opportunity for broadcasters and a more reliable service for consumers.