AT&T Now Loses Roku Support

If you’re a new AT&T NOW user trying to add the channel to a Roku device in the past few weeks, you’ve probably had a frustrating experience. Why? Because it can’t be done.

Due to an ongoing squabble between AT&T and Roku, the platform has forbidden new users from adding the channel.  So what’s going on? In short, like any streaming device, Roku only authorizes certain apps to maintain quality. AT&T did a contractual agreement, but that expired on 12/31/19. Most likely, the disagreement is over taxes, ad placements, ad revenue sharing (or a combination of those factors).

Current subscribers can continue using their channel like normal, provided they don’t remove the app.

Users who visit AT&T NOW’s website find this message: “Heads up: Starting Jan. 1, 2020, you won’t be able to add the AT&T TV channel to your Roku device. Already have AT&T TV on your Roku device? You can keep using it as long as you don’t delete the app. We’re actively working on a new agreement with Roku and hope to resolve this soon.

Given that Roku is by far the most popular streaming platform, this is just more bad news for AT&T Now. When the service debuted in 2018 (then known as DirecTV Now), it was on pace to surpass Sling TV. But after posting four straight quarters of subscriber losses, a rise in price that drove away more customers and generally unfavorable reviews, and generally unfavorable reviews, the outlook isn’t bright.

This is almost certainly a small bump for AT&T Now, and the issue will be resolved shortly, but the fact this is happening at all shows how things are trending in the wrong direction.