1 in 5 Americans won’t have cable TV in 2018, analyst says

They’re calling this period the calm before the storm.

Cable TV analyst Craig Moffett, of eMarketer, told CNBC last week that by the year 2018, he predicts one in five Americans won’t subscribe to a pay-TV package.

“I would call this the calm before the storm, on the brink of a whole new set of services that are more compelling than the ones we have now,” Moffett said “You ain’t seen nothing yet in the sense that cord-cutting could be poised to accelerate in the coming year.”

Moffett is likely hinting at services such as Sling TV and the upcoming Hulu service that allows customers to stream skinny bundles on their TVs and devices.

Because Hulu is backed by big broadcast networks, it poses a bigger threat for traditional cable offerings.

Moffett’s “one in five” ratio is likely based on several surveys that have been published in the last six months, one being by Convergence Consulting, that said one in five households cut the cord in the past year.

But even as cord cutting has grown in the past year, people are still interested in paying a monthly cable TV bill. Pay TV net subscribers actually increased in the first quarter of the year, according to a report from the Motley Fool. Notably, Comcast added 53,000 customers during the quarter.