DIRECTV NOW and DirecTV Rolls Out In-Hotel Streaming

For years, travelers have been stuck with whatever television service the hotel they’re staying in is signed up for. But that could soon be changing. DIRECV NOW and DirecTV users will soon be able to easily stream their personal content on hotel TVs while they travel. So you don’t have to miss out on your favorite shows just because you’re on vacation.

Under a new agreement with SONIFI Solutions, hotels will and other institutions (like senior living facilities, colleges, and health care facilities) with DirecTV service can sign up to have free equipment placed in each of their rooms. That means there’s no need for an additional login. Just tap a button, and the content appears on the TV.

Aiming for a “living room like experience” on the road, users will be able to stream their favorite shows and movies from any personal device to the in-room TV.

AT&T says the new feature is designed to make sure guests aren’t locked in to the hotel chain offerings. “We’re making it easier than ever for hotels to get our TV services, said AT&T senior vice president Ed Balcerzak. “Guests expect to have the same entertainment options in a hotel now as they do at home. With this offer, hotels and other properties are able to provide the type of TV experience their guests are used to, without breaking the bank.”

There are a few caveats, though. The service is only available for facilities with high definition TVs (which are fairly ubiquitous these days, but cheaper motels will be excluded), and it’s only for a new or renewed DirecTV contract.

Tech-savvy travelers are getting used to taking their content with them wherever they go, so while this feature alone likely isn’t enough to make someone sign up for service, it’s certainly a nice feature for current customers.