Spoiler alert: Disney+ is off to a booming start. It was also the most downloaded app in the U.S. in the fourth quarter of 2019, the top trending Google search for the whole year of 2019, and in just two months since the service launch, it has racked up more than 41 million subscribers – 25% of the Netflix subscriber base. Projections were big when the service was announced, and it looks like the streaming platform is well on its way to meeting expectations.
10 million people signed up for the service at launch, so growth of 30 million since is pretty solid. At around $7 a month for a subscription, it’s estimated that Disney+ has brought in nearly $100 million in revenue so far. That might sound like a lot, but when you look at the fact they’ve committed to spending a staggering $24 billion on original programming (including mega-hit The Mandalorian), it’s clear they still a long way to go.
What’s interesting to note though, is not just that Disney+ has been wildly popular, but that the people who are subscribed are using it more than any other platform. According to data from marketing firm Sensor Tower, Disney+ users had longer viewing session times than any other streaming service, with Netflix right behind and Amazon Prime in third.