The PGA Tour is getting a new home for streaming. According to the Associated Press, the organizer of golf’s biggest events has inked a deal to leave their current streaming platform of NBC Sports and stream live events exclusively with ESPN+.
It’s expected that the deal will officially be announced in the coming weeks.
This wouldn’t be ESPN’s first foray into live streaming golf, as they showed some PGA Tour events in 2018. The company also won the rights to show regular television broadcasts of weekday PGA events this year beginning with TPC Harding Park and supplemental feeds of that coverage on ESPN+, but this will be their first time offering full livestream coverage for the whole season.
Last week, it was announced that the PGA Tour had signed a deal to bring highlights to Facebook Live, so it’s clear the company understands that it’s time to expand beyond traditional TV.
NBC Sports owns streaming rights at the moment, and many people saw them as a front runner for a new deal. Discovery TV, was also in the mix, considering they paid upwards of $2 billion back in 2018 for streaming outside of the United States.
But in the end, it appears ESPN+ is the winner. And considering their price point of just $5 a month, the service is looking even more attractive for sports fans.