Fubo Picks Up $55 Million In New Funding To Expand Content, Add Features

FuboTV might not be on the level of streaming television providers like DIRECTV NOW, Hulu, YouTube, and Sling, but that doesn’t mean they won’t be there soon. Even though they began as a service dedicated to soccer, they quickly picked up more sports related programming and became a premier destination for sports.

They’re about to get a little bigger though, as they just wrapped up their largest round of funding. The most recent round took in $55 in new investments, led by venture capital firm Northzone. If that name sounds familiar, it’s because they were an early supporter of Spotify.

Par-Jorgen Parson, a partner at Northzone, actually sees a lot of Spotify in Fubo. “Fubo is at the apex of capturing a fundamental shift in consumer behavior,” he said. “Just like we saw as early investors in Spotify within the music business, this will be potentially an even bigger game changer as television consumption moves online to mobile devices, computers and TV apps.”

Sports represents “prime real estate in the television market,” he said, with an absolutely massive audience. And since Fubo is already leading the market in streaming live sports content, it’s easy to see why they’re excited.

Fubo has been growing at a phenomenal rate since it debuted two year ago, and they hope this latest batch of funding can keep things moving. They plan to invest this money not only in getting new content, but also on things like new features and marketing. It’s also likely that they’ll increase the number of channels in their basic package, which already sits at over 50 (31 of which carry sports).

If you want to test the service out for yourself, there’s a free 7 day trial available. After that, it’s only $34.99 a month, with no contract. They have a huge number of national and regional sports networks, with more being added all the time.