The whole world is talking about last night’s Game of Thrones finale. The epic swords-and-sorcery series caught the world by storm like few television programs manage to do and finally came to its conclusion after eight years on the air. Fans, haters, and television analysts everywhere are scrambling to predict what will happen to HBO, the series’ actors, and the franchise itself now that the main series is over. While spin-offs, prequels, and sequels are no doubt in the works, HBO may soon see an unforeseen consequence of ending its most high-profile show: cancellations.
For years, Game of Thrones has been one of the biggest draws for HBO Now, HBO’s over-the-top a la carte streaming service. Many cable cutters have subscribed to HBO Now in order to have access to the most recent Game of Thrones episodes as the show isn’t available anywhere else. Now, many analysts predict that last night’s finale could spell bad news for HBO Now.
Buddy Lo, the Senior Technology and Consumer Electronics analyst at the world’s leading market intelligence firm Mintel, says their research forecasts a steep drop in HBO Now subscribers following the conclusion of Game of Thrones. Today’s cord cutters often cite content as the motivating factor for choosing which streaming services to subscribe to, Lo says, meaning HBO Now has to find ways to keep subscribers who subscribed solely for Game of Thrones now that the series is over:
HBO will need to rely on other highly anticipated shows like Westworld and already has plans for Game of Thrones spin-offs to retain these content sensitive shows. HBO is counting on its current and future lineup of content to retain the subscribers Game of Thrones attracted.
Game of Thrones leaves a huge hole in its wake just as the content wars are beginning to really heat up. Will Westworld season 3 be enough to keep cable cutters subscribed to HBO Now?