A new streaming service debuts today – here’s everything you need to know about Quibi

If you’ve paid attention to any social media or television recently, you’ve likely seen a new platform on the scene – Quibi. The company has put a lot of money into advertising, including a commercial during the Super Bowl earlier this year, and it’s paid off in the form of a lot of people wondering what the service is all about.

If you have questions about Quibi, the time for answers is here as the service debuts today. Here’s what you need to know:

First off, the name Quibi is short for “quick bites,” and that really is a summary of the content here. It’s all short-form, with nothing longer than 10 minutes. You’ll find sports highlights, scripted series, reality shows, movies, news shows, and more, but every bit of content is original. Also, Quibi can only be viewed on the mobile app. There’s no smart TV app and you can’t watch on a web site – it’s a mobile device or nothing.

When you hear “short-form content,” your mind probably goes to YouTube-style shorts, but that’s not what Quibi is putting out. All of their shows are produced with a big-time budget, and are actually edited so they can be viewed both horizontally and vertically depending on your device. About 50 shows are available at launch (they’re listed below), all designed to be viewed on a lunch break, during a commute, or in some other “quick bite” downtime.

There’s no shortage of big names either. Anna Kendrick and Joe Jonas both star in shows, with the latter being a travel series. Former Carolina Panther Cam Newton hosts Iron Sharpens Iron, and Chrissy Teigan serves as a judge on a courtroom show. LeBron James and Liam Hemsworth both have projects, and Steven Spielberg, Bill Murray, Will Smith, Demi Lovato, Kevin Hart and more all have shows on the way.

Two big names from the industry are at the helm – Meg Whitman, former CEO of eBay, and Jeffrey Katzenberg, co-founder of DreamWorks – so there’s strong leadership at the top too.

Now for the most important question: How much is it? There’s a 90 day free trial at the moment, but after that, it’s $4.99 for the version with ads and $7.99 a month for the ad-free version.

So can short content intended for mobile viewing stand out in a crowded streaming landscape? And will people be willing to pay for it? The next few months will determine that, but one thing’s for sure – Quibi is making its debut at a good time. With quarantines in effect across the nation, people are streaming more than ever.

Available at launch:
Most Dangerous Game
When the Streetlights Go On
Chrissy’s Court
Fierce Queens
Gayme Show!
Gone Mental with Lior
I Promise
Memory Hole
Murder House Flip
Nikki Fre$h
Run This City
Shape of Pasta
Singled Out
Skrrt with Offset
Thanks A Million
The Sauce
You Ain’t Got These

Dropping April 13

Agua Donkeys
The Stranger
50 States of Fright
Elba v Block
Let’s Roll with Tony Greenhand
Fight Like a Girl

Dropping April 20
Iron Sharpens Iron

Dropping April 27
Cup of Joe

Artie Beaty