One of the largest lifestyle programming distributors has decided to not renew their contact with Netflix, meaning shows from HGTV, Food Network, the Travel Channel, the DIY channel, and the Cooking Channel will be pulled from Netflix by the end of 2016.
The move means that no new episodes of Scripps television shows will be added to Netflix, and that shows currently on the streaming service won’t be available any longer.
Shows like Fixer Upper, Chopped, Flip or Flop, House Hunters, Food Network Star, and Property Brothers are reasonably popular on Netflix, and have been available on Netflix since 2014, but December 31, 2016 will be their last available date.
Despite the fact that the streaming service is the biggest name in the industry by a long shot, Scripps executives said they felt like they are “big enough,” that they have plenty of knowledge of the streaming industry, and that they would be limiting themselves with a Netflix deal.
The fact that the third quarter of 2016 saw an upshoot in traditional TV ad revenue for Scripps probably pushed execs to value their content a little more. With better than expected ad money, and ratings increasing on five of their networks, it’s not hard to see why they’re looking at new opportunities.
This sounds like Scripps is working on some sort of streaming offering of their own, but no details have been announced yet at to the fate of these shows.