Hulu continues to move from a streaming video-on-demand service into a full-fledged television service. In fact, aside from the type of physical cable which carries Hulu’s transmission, there isn’t too much of a difference between the new Hulu and a traditional cable service – except for, you know, the terrible customer service and high monthly fees associated with cable. Earlier this year, Hulu began offering a live TV subscription service with provides over 40 channels of live streaming content. Many of the channels included are some of the most sought-after cable and broadcast networks, and some markets even offer live local content including sports broadcasts. Not content to rest on their newfound laurels, Hulu just announced this week that subscribers now have the option to add HBO and/or the HBO-owned Cinemax subscriptions to their Hulu package.
The HBO and Cinemax add-ons are available for both basic Hulu subscriptions and the premium Hulu with live TV. An HBO subscription costs an extra $14.99 a month – the same price as an HBO Now subscription – while Cinemax runs $9.99. Hulu already offers another premium channel, Showtime, which came to Hulu in 2015.
Tim Connolly, strategic Vice President and head of distribution and partnerships at Hulu, says the deal is yet another part of Hulu’s goal to become a premium television provider:
By combining HBO’s iconic programming with our world class user experience and deep content offering, Hulu is giving viewers easy and highly personalized access to the very best of television. With this important new partnership, fans can now watch Game of Thrones live every Sunday, binge watch all six seasons of The Sopranos or catch up on Westworld alongside our live TV, sports, classic TV shows and Hulu originals – all without ever having to leave the Hulu app.
HBO and Cinemax programming will be available on Hulu either as live east and west coast feeds or as on-demand content. HBO and Hulu are planning to add HBO’s and Cinemax’s subsidiary networks available in the coming weeks, including HBO 2, HBO Family, HBO Latino, HBO Comedy, HBO Signature HD, HBO Zone, MoreMAX HD, ActionMAX HD, ThrillerMAX HD, MovieMAX HD, 5StarMAX HD and OuterMAX HD.