Kids content leading the way at HBO Max

HBO isn’t exactly known for their kid-friendly content, but oddly enough, the kids are leading the way on their new streaming service.

Parrot Analytics, a content analytics company, revealed this week that the most popular show on HBO Max so far has actually been “Looney Tune Cartoons,” which gives a new take on the classic character of Bugs Bunny, Daffy Duck, Porky Pig, Wile E. Coyote, Marvin the Martian, and the rest.

In second place was “The Not-Too-Late Show With Elmo,” a talk show hosted by the popular Sesame Street character. “Love Life,” the Anna Kendrick series was the most popular show for adults in third place and “Legendary,” the drag ballroom series was in fourth.

Of course, if you give it a little thought, it makes sense kids content might lead the way. While adults have different preferences when it comes to TV shows, people with kids are likely to just turn on whatever content is easily found. But either way, when AT&T bought HBO last year, they made it clear they wanted to turn the service into a family-friendly brand. And it seems they’re finding success so far.

You could also see this as a little worrisome for HBO Max though because there’s not a “must see” show for adults right out of the gate. A large number of their originals are slated to drop later this year though, so perhaps they’ll see some traction then.

Looking at the numbers though, HBO Max has north of 40 million subscribers and plenty of other people that have access through another interface. When they can attract that kind of base with a relatively high price tag of $15 a month, you have to imagine the service will be just fine.

Artie Beaty