Netflix is already the biggest name in streaming by far, but that doesn’t mean they’re just sitting around. The company struck a major deal this week, becoming the exclusive streaming home for all future Pokémon episodes in the United States.
The agreement means that the first dozen episodes of the 23rd season of Pokémon Journeys: The Series will be available on June 12. New episodes will be added quarterly.
This is a big deal for Netflix because Pokémon isn’t just one of the most popular animes ever released, but perhaps the most popular animated series in the world. So naturally, it’s an area they want to invest. The company spent more than $1 billion on animation alone in 2018, and over half of Netflix users watch kids’ or family shows.
In a press release about the deal, Emily Arons, the senior vice president of international business for The Pokémon Company International, called Netflix the perfect landing spot for Pikachu. “With their tremendous reach and ability for fans to enjoy content anytime and anywhere,” she said, “Netflix is the ideal partner to premiere new episodes of the beloved animated Pokémon series in the US.”