Netflix offers its latest original movie for free to non subscribers in an attempt to gain new users

Here’s a first: Netflix is giving away some of its content completely free – and original content at that. In an attempt to reach new eyeballs, Netflix is doing something its never attempted before. An original movie from the streaming giant – To All The Boys I’ve Loved Before – is being offered to non-subscribers.

The announcement came earlier this week on Twitter in a video from the movie’s stars.

Netflix’s end goal, naturally, is to entice people to sign up to watch the movie’s sequel, conveniently released this week.  The company has tried this strategy in the UK before with shows like The Crown and other regional content in India and Mexico, but this is the first time they’re deploying this method in the United States.

It’s possible that this is in response to new numbers that showed Netflix’s stranglehold on the streaming industry may be ever so slightly loosening. For the fourth quarter of 2019,  more than 602,000 new signups were expected, but the company only gained 420,000 in the US. And even fewer signups are expected for the first quarter of 2020.

Is Netflix’s reign coming to an end anytime soon? Probably not. But with the giant debut of Disney+ last year and Quibi, Peacock, and HBO Max all on the way this year, it’s not hard to see why they’re no longer the juggernat they once were. There’s simply far more options than ever before.

This free movie is only for a limited time, and will only be available until March 9. You can streaming it by venturing over to the Netflix site.