Roku TV Adds over the air support plus premium channel support

If you’re a Roku TV user, it just got a little easier to find your content.

Back in June, added more than 40 live channels and added a channel guide that show’s what’s playing on each one – just like the guides you were used to with cable. But now they’re making that guide even better with support for premium channel subscriptions like Showtime, STARZ, and HBO, and more importantly, over the air content.

And once you choose a local channel, the guide lets you easily flip between them all.

The lack of an on-screen guide and having to toggle between multiple services is one of the biggest complaints cable-converts have when they start streaming, and if Roku keeps taking those favorite features and implementing them into the streaming world, that might be enough for some to finally ditch cable.

If you haven’t been paying attention to Roku’s offerings as of late, you’re missing out. The free Roku Channel saw more than double the total hours streamed since last year and how has over 100,000 titles and reaches 36 million plus people – for absolutely no charge.

With services like Pluto TV (24 million active users) and Tubi (25 million active users) making big strides as of late too, there’s a growing number of people who get by just fine not only cord-cutting, but not paying for a single streaming service. Add in almost all cable-like streaming services (YouTube TV, Sling TV, etc.) hiking their prices over the past few months, you have to think more and more people are going to strongly consider this route.

Artie Beaty