Speaking at an industry conference this week, ViacomCBS CEO Bob Bakish said he plans to turn CBS All-Access into a “super service.” What exactly does that mean?
“A much broader slate of original content,” for one, a lot of it based on existing properties, but also content from cable brands including BET, Comedy Central, MTV, Nickelodeon, Paramount Network and Smithsonian. There’s also going to be additional news and sports content, distribution to free streaming service Pluto TV (owned by the same parent company), a change to the overall user experience and a rebrand.
In short, it looks like a new, much larger streaming service is on the way – one that just happens to carry CBS All-Access. One of the primary goals for the new service is to capture younger eyeballs, something they haven’t been too successful at so far. The company also plans for a larger international presence, capitalizing on some assets they already have around the world.
Changes aren’t coming anytime soon, though. It’s likely the launch of the new service isn’t coming until 2021.