YouTube bests network TV in key demographic for advertisers


A sign of the times: YouTube now reaches more 18- to 49-year-olds than any traditional broadcast TV network, according to a Nielsen study.

The findings, which were announced during the company’s annual meeting with advertisers, is important for the media industry: The 18-40 demographic is the target audience advertisers most seek. YouTube is gaining traction by the day, while TV’s ratings are slipping, according to a L.A. Times report.

“The shift by Magna Global shows that the growth of digital video advertising is still strong even though traditional media companies say they are seeing increased demand and pricing for their TV commercials. Research firm EMarketer has projected that digital video advertising is expected to grow by 28.5% this year to $9.84 billion. Nearly $2 billion of that pie will go to YouTube.”

YouTube promised advertisers a number of products for the coming year, including the ability to buy spots for “breakout” viral videos, virtual reality footage and more kids content, according to Adweek.