Speaking at California’s VidCon, representatives from YouTube announced that they’re expanding. YouTube TV is rolling out their streaming television service to 10 more markets, including Atlanta, Charlotte, Dallas-Fort Worth, Detroit, Houston, Miami-Fort Lauderdale, Minneapolis-St. Paul, Orlando-Daytona Beach-Melbourne, Phoenix, and Washington, DC.
This comes after a rollout in April to 5 cities and an expansion just last week to four more. The reason for the gradual rollout is likely because YouTube TV is heavily based on the big four broadcast networks, and it takes time to work out deals with those companies. YouTube says more cities are coming “in the next few weeks.”
And while this does mean YouTube TV is available in a good number of areas, only being in about 20 cities still leaves a lot of people out. And in a market where DirecTV Now, Sling TV, and PlayStation Vue are open to everyone, that puts them at a disadvantage.
Like they’ve done in other areas, YouTube is offering customers in these new markets the chance to sign up for 30 days free.
As YouTube made the announcement about this week’s expansion, they also confirmed they’re currently targeting younger viewers – primarily those who never had a cable subscription of their own. They declined to give specific numbers, but said they were happy with the progress so far. And this makes sense given the company’s target demographic to this point and their mobile focus. It seems to be working too, as more millennials are watching YouTube regularly than any other age.
The biggest selling point so far for YouTube TV has been its DVR capability. Instead of trying to mimic cable’s approach, YouTube TV essentially saves the video to a playlist for later viewing.
The “cable alternative” market is certainly crowded, but it seems like YouTube is doing everything right to stand out.